I C.A.R.E.

How many students heard the message of your project?

Estimated percentage of your student body?

Who has your project aimed to reach?
Freshman class, Sophomore class, Junior class, Senior class

The objective of our project was to raise awareness for the importance of safe driving. This year our main goal was to get students interested in being a part of building the campaign. Once we had artists interested in participating, we wanted to come up with a focus on delivering our project to the rest of the school.

Target Audience:
Our target audience was mainly focused within the school building.

Our club decided to focus on doing little things within the school to raise awareness for safe driving as well as raise awareness and interest in our U Got Brains club.

Our U Got Brains club met every other Wednesday from 8:29-9:01. During this time, we would discuss our ideas. We were scheduled to meet roughly fifteen times throughout the year, but it ended up being a little less than that due to scheduling conflicts.

Use of media:
School morning announcements, State of New Jersey Department of Law and Public Safety’s Design Your Own Destiny contest.

Our project demonstrates an understanding of teen driving safety by giving the students in our school reminders of the importance of safe driving.

During weekly meetings we would discuss with our team things that are working, and things to draw more interest to our project.

Our project will have a lasting effect within our school because we are going to build off of our progress this year. After our first year implementing our campaign, we now have a foundation to build on for next year. Our team has already been working on ideas for next year which we were unable to achieve during this school year. The majority of our team will be returning to school next year, and we will be able to begin working on our campaign much sooner than we did this year.

Unexpected Lessons Learned:
Interest in our club grew over the course of the year. We are looking into meeting with our club after school hours for next school year.

Stipend Reporting: Your school received a stipend to support your Champion School Teen Driving Safety Project. Additionally, any funds that you raised as a result of your project must be reinvested into transportation safety. The purpose of this report is to itemize expenditures for your project that were paid from the stipend

T-shirts for team members – $434.00

Gift cards for school contests – $130.00

Total  – $534.00

Did your school project raise any funds as a result of the stipend received? For example, did your school utilize the stipend to purchase t-shirts for a fundraiser?


As the U Got Brains Champion Schools Program is funded through the Division of highway Traffic Safety, funds raised as a result of the stipend received must be reinvested into transportation safety. If yes, please briefly report the total amount and how this money will be reinvested into transportation safety for your school/community?

Any money we have not spent will be held in our school account where we will put towards our campaign (stickers, magnets, signs/posters etc.)