Drive Change, Lead the Way!
16th Annual Champion Schools Program
Where NJ Students Create Safer Roads through Innovation and Advocacy
Congratulations to our 2026 Winners!
Thank you to all 46 public, private, charter, and technical high schools from 16 counties across New Jersey who participated in this year’s program, addressing nine major transportation safety issues impacting teens and communities statewide. Learn more about our Grand Prize Winners below.
Press Release: NJ High School Students Recognized as Champions for Safer Roads
BIANJ Announces Winners of Statewide Safe Driving Education Campaign Contest
Heads Up, Eyes Forward
Lenape Regional High School District has participated in the Champion Schools Program since its founding 16 years ago and continues to lead impactful distracted driving prevention efforts through its “Heads Up, Eyes Forward” campaign. This year, students expanded the campaign by placing safe driving magnets on all LRHSD school buses, turning them into daily reminders for thousands of commuters. Students also hosted interactive activities during Lenape Wellness Day, continued the Safe Driver of the Month program, and used social media outreach across Instagram, Facebook, X, and TikTok to educate peers about distracted driving and safe decision-making behind the wheel. Through partnerships with local businesses, district schools, and community organizations, Heads Up, Eyes Forward continues to build a lasting culture of safer driving throughout the region.
Saves Lives / Drive Aware, Devils Walk There

Burlington City High School earned recognition for its student-led “Drive Aware – Devils Walk There / 25 Saves Lives” initiative focused on pedestrian and driver safety throughout the community following the tragic loss of a local crossing guard. Over the past year, students combined advocacy, education, and community outreach to promote safer roads, including supporting Antwan’s Law through testimony and state-level outreach efforts. The campaign also included School Zone Safety Nights, Crossing Guard Appreciation Breakfasts, peer-led educational programs, safety pledges, and social media outreach that reached students across multiple grade levels. Through partnerships with educators, legislators, and local organizations, the initiative continues to grow as a sustainable student-led movement dedicated to improving pedestrian safety and driver awareness.
Stay Alert, Stay Alive: Because Every Road Leads to Someone’s Home
A longtime participant in the Champion Schools Program, Matawan Regional High School earned recognition for its “Stay Alert, Stay Alive” campaign promoting roadway and pedestrian safety. This year’s campaign, themed “Because Every Road Leads to Someone’s Home,” focused on distracted driving, speeding, impaired driving, pedestrian safety, and brain injury awareness. Following concerns about dangerous speeding near campus, students used crash data, petitions, and traffic safety guidance to advocate for safer road conditions in their community. Their efforts contributed to measurable impact, including support for improved school-zone safety measures and the approval of flashing school-zone speed limit signs outside the high school. By combining student leadership, community partnerships, and data-driven advocacy, the campaign inspired meaningful safety improvements both on and off campus.

Let’s Get Started!
Tools for Schools: To help you become a Champion School for safe teen driving, look to the right for a collection of content, tools, and resources. Looking for something else? Contact Us »
Exciting News! For the second year, three under-resourced schools will be chosen to receive a professional PSA created by the National Road Safety Foundation—an opportunity you can also use toward your project!
About Our Program: This video providing an overview of the Champion Schools Program was created by the Lenape Regional High School District.
Use the following links to learn more about the Champion Schools Program and your roles and responsibilities as a participating school.
- Application
- Mid-Term Update – due by March 15, 2026
- Final Update – due by May 1, 2026
Promoting your project is vital to spreading the word about your campaign and increasing its impact. Use these tools to share your campaign with your school and community. Review the Media Tip Sheet and use the Fillable Press Release to send to local and state newspapers for an article about your project. Also, use the Sponsorship Templates in the Raise Support for Your Campaign section to connect with local businesses. Lastly, please remember that each participating student and faculty member must have a signed Photo and Video Release Form.
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- Media Tip Sheet
- Fillable Press Release
- Sponsors Logos – please add the logos on this page to any materials you create as a way to thank our sponsors.
- Photo Video Release Form
- JerseyDrives Monthly Social Media Campaign
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Need extra help covering costs or connecting with local businesses? Use these sponsorship tools to build community support for your project.
Below are resources to help you get started with your project. Please use local, state, and national resources as you see fit for your campaign.
- www.bianj.org
- https://www.njm.com/teen-driver-safety
- www.njoag.gov
- www.nhtsa.gov
- https://www.nhtsa.gov/road-safety/teen-driving
- bestreetsmartnj.org
- www.ghsa.org
- njbwc.org
- njbikeped.org
- https://highways.dot.gov/
- nj.gov/njsp/info/fatalacc
- https://madd.org/
- www.arrivealive.co.za
- https://www.safekids.org/
- https://www.sadd.org/
- https://www.impactteendrivers.org/
- https://exchange.aaa.com/safety/teen-driver-safety/
- https://www.nsc.org/road/resources/
- https://nikhilbadlanifoundation.org/
- https://www.nrsf.org/passport-safe-driving
- https://www.iihs.org/
- https://www.cdc.gov/teen-drivers/risk-factors/index.html
- https://flteensafedriver.org/
- https://safeteendriving.org/resources/yovaso
- https://www.statefarm.com/simple-insights/auto-and-vehicles/ways-to-help-your-teen-driver-stay-safe
- https://wesavelives.org/
Use the information in your campaigns and/or share these infographics on social media sites.
In order to enhance the U Got Brains Champion Schools Program, we’ve implemented an evaluation component developed by the Children’s Hospital of Philadelphia’s (CHOP) Research Institute. Schools will be asked to participate in this online evaluation at the end of the program.
Faculty Advisor Survey Report 2024-25
The Champion Schools Program has been evaluated by the Children’s Hospital of Philadelphia Research Institute and has proved to not only increase awareness and education about safe driving, but most importantly, change driving behavior.
The following is a summary of the key findings of the program:
Summary of Findings
As a result of the program, students reported engaging in safer driving behaviors and noticed their peers modeling responsible habits such as staying focused on the road, reducing speeding, wearing seatbelts, and complying with GDL laws. Students also felt greater social pressure from friends to drive and ride safely, which reinforced a stronger safe driving culture within their schools and communities. Faculty advisors observed that the program gave students meaningful leadership opportunities, built teamwork and creativity, and helped raise awareness throughout the school and beyond.
Overall engagement with the program was strong. Most schools had student teams that met regularly, and when programs “clicked,” students were enthusiastic, stakeholders (administrators, parents, community partners, and advisors) were supportive, and the campaigns proved both fun and impactful.
Key Individual Report Findings
ADVISORS
Overall, advisors were very pleased with their experience and noted several strengths of the program, including:
- Increased awareness of teen driving safety across their school and community.
- The value of the program’s peer-to-peer, student-driven model.
- The importance of stipends and resources in supporting innovative projects.
- Strong support from BIANJ staff and technical assistance.
Challenges included time constraints, scheduling conflicts, and sustaining student involvement, though returning schools found the process smoother than new participants.
TEAM MEMBERS / STUDENTS
Student team members reported:
- Increased awareness of teen driving safety at both the school and community level.
- Greater pride in advocating for traffic safety and helping others.
- Fun and meaningful opportunities to learn about and apply GDL laws.
- Opportunities to lead, work collaboratively, and make a positive difference.
- Positive reinforcement from peers, community, and school leaders.
- Exercising safer driving and riding behaviors as a result of their participation.
Changes in Students’ Driving/Passenger Behaviors
Students reported measurable improvements in safe driving habits:
- Phone use while driving: Frequent use dropped sharply; 74% now rarely or never use their phone while driving.
- Driving focus: Always keeping eyes on the road rose from 9% to 75%.
- Speeding: Those who often or always speed dropped from 54% to 32%.
- Seatbelt use: Drivers reporting “always” wearing seatbelts increased from 80% to 89%; passengers from 65% to 87%.
- Pedestrian safety: Stopping for pedestrians rose from 77% to 90%; safe walking practices improved from 58% to 78%.
- Cannabis use while driving: 97% of students strongly rejected cannabis-impaired driving, and nearly all (98%) reported never driving after use.
Changes in Students’ Awareness of Teen Driving Safety
Students reported stronger peer-to-peer influence, a positive shift in school culture, and a broader community recognition of teen driving safety.
As we move forward with this program to help reduce driving injuries and fatalities among teens in New Jersey, the Brain Injury Alliance of New Jersey will continue to refine the Champion Schools Program in partnership with the NJ Division of Highway Traffic Safety and corporate sponsors. Together, we remain committed to empowering students to become leaders in road safety and to fostering lasting change in driving behaviors across the state.
200
Schools
21
Counties
1 Million
Students involved
Become A Champion Schools Sponsor
The U Got Brains Champion Schools Program would not be possible without the generous support of our sponsors. In addition to a grant provided by the New Jersey Division of Highway Traffic Safety, we have partnered with other organizations that share our commitment to keeping new drivers safe on the roadways.
Sponsorship opportunities are available for our 2025-2026 U Got Brains Champion Schools Program. Don’t miss your chance to be a part of this innovative program.







