About the CRASH Project (College Roads and Safety Habits)

The CRASH Project is an educational and awareness peer-to-peer program empowering college students to develop campaigns to address transportation safety on campus and in their communities. This program is open to student organizations, clubs, classes, and/or Greek life. Be the first NJ campus to make a difference by joining our pilot program today!

Why participate? This program offers leadership experience, volunteer hours and addresses a major public safety concern. Car crashes are a leading cause of death and disability for college age students. 40% of all crash fatalities are among young adults aged 18 to 24 in New Jersey.  Walking can also be risky-1/3 of all traffic fatalities in NJ are pedestrians. With the walkability of campuses and the inexperience of young drivers, college students are at a particular high risk for crashes. By participating in this program, you can raise awareness and help keep you and your friends safer on college roads.

How it works: Participating organizations or groups receive a $1,000 stipend to develop a campaign through the school year. Incentives up to $2,500 will be provided for completing the program. A BIANJ advisor will provide support and assistance every step of the way. Final projects will be showcased on our website and promoted to community partners.

Questions? Contact us or call 732-745-0200.

Apply Now

How It Works

Submit an application

Submit an application with details about your campaign.

Brainstorming Meeting

BIANJ staff will work with your group to brainstorm ideas and topics for your campaign.


This is your chance to BE CREATIVE! Show off your work through social media, fun PSAs, and campus events. A BIANJ advisor will be with you every step of the way to help guide you.


Submit your Mid-Term Update by March 1, 2023. Finish campaign and submit a Final Update by May 8, 2023.

Get Started with Our CRASH Project Toolkit

To help you with the CRASH Project, the following is a collection of content, tools, and resources. Looking for something else? Contact Us »

Use the following links to learn more about the CRASH Project and your roles and responsibilities as a participating group.

Promoting your project is vital to spreading the word about your campaign and increasing its impact.  Review the Media Tip Sheet Photo and Video Release Form.

Below are resources to help you get started with your project. Please use local, state, and national resources as you see fit for your campaign.

To enhance the CRASH Project, we’ve implemented an evaluation component developed by the Brain Injury Alliance of NJ. Groups will be asked to participate in an online evaluation at the end of the program.

Pledge to share the road and you can win a $50 gift card!