2020-2021 U Got Brains Champion Schools Program General Guidelines

The goal of this program is to partner with teens from schools across our state to raise awareness of teen driving safety and to reduce teen driving injuries and deaths. Please follow the guidelines below as you develop your project. Contact us at championschools@bianj.org if you have any questions.

  • We encourage you to utilize various forms of media to spread the word about your Champion Schools Project. A sample press release is included online at JerseyDrives.com under the Media & Promotion section on the Tools for School page.
  • Don’t forget to use websites and social media to increase the profile of your project and as a way to measure impact of your project. Please post a picture and an article about your school’s selection as a Champion School and link JerseyDrives.com on your school and community websites.
  • Social media is essential to promoting your campaign and raising awareness about teen safe driving. Please encourage ALL students who participate in the campaign to like/follow us on Facebook, Instagram and Twitter @JerseyDrives. We will be posting helpful tips throughout the course of the program.
  • Research shows that parental involvement is key to new drivers’ safety on the road. Teens who say their parents set rules and monitor their driving in a helpful and supportive way are half as likely to be in a crash. Extra credit will be given to schools that have a NJM Share the Keys program. For more information visit, https://www.njm.com/share-the-keys
  • Extra credit will be given in the evaluation of your project for participation in the following teen driving safety programs: the Brain Injury Alliance Share the Road Program, NJM’s Teen Driver Safety Programs, the New Jersey Street Smarts Program  and the GDL Game Plan for Coaches Program.  Visit the program overview section on the tools for schools pages at JerseyDrives.com for links and various details or their programs.
  • In order to enhance the U Got Brains Champion Schools Program, we will implement an evaluation component. Schools will be asked to participate in this evaluation of the program to the best of their ability.
  • Documentation of your work and its impact on your school and community is an integral part of this project. Be creative! Include any photos, videos, printed materials, surveys, questionnaires, pledge sheets and newspaper articles along with your written reports.
  • Please remember to credit and include the logos for the Brain Injury Alliance of New Jersey (BIANJ), as well as the program’s funder, New Jersey Division of Highway Traffic Safety, and our founding sponsor, NJM Insurance Group. Visit the Tools for Schools section on the Champion Schools page at JerseyDrives.com for more details and to obtain the organizations’ logos.
  • Mid-term reports are due March 15, 2021. Final reports are due May 10, 2021.
  • The Virtual Awards Project Showcase will take place on  May 27, 2021. School representation is mandatory.

2020 – 2021 Judging Criteria for Champion Schools Program

The following criteria will be used to judge school projects. Keep these criteria in mind as you develop your project. Extra credit will be given in the evaluation of your project for participation in the following teen driving safety programs: the Brain Injury Alliance of New Jersey’s Share the Road Program, NJM Insurance Group’s Share the Keys Parent/Teen Safe Driving Orientation and Teen Driver Safety Programs, the New Jersey Street Smarts Program, and the GDL Game Plan for Coaches Program. Visit the Tools for Schools section at JerseyDrives.com for more details, and links to these various programs.

Objective:
Clearly state the objective of your project.

Target Audience:
Identify the group or groups that are the target of your project.

Execution:
Describe your project and its implementation.

Teamwork:
Show how you worked as a team in designing and implementing your project (examples: sign-in sheets at meetings, photos of group working on tasks).

Use of Resources:
Show how you used local resources to help identify, deliver, assess, and present your project (examples: nearby colleges, local police departments, persons affected by teen crashes, local/county/state governments, local businesses).

Use of Media:
Document how you made use of media in your project (examples: local radio, TV, newspapers, social media, websites, video, PSAs).

Thoroughness:
Show how your project demonstrates an understanding of teen driving safety.

Impact:
Explain how you measured change and impact of your project.

Sustainability:
How will your project have a lasting effect within your target group?

Unexpected Lessons Learned:
Describe any unintended results that came out of your project.

2020 – 2021 Champion School Program Extra Credit

Extra credit will be given in the evaluation of your project for participation in the following teen driving safety programs:

Brain Injury Alliance of New Jersey

Share the Road Program

NJM Insurance Group

Teen Driver Safety Programs

North Jersey Transportation Planning Authority (NJTPA)

Street Smarts Program