Heads Up, Eyes Forward

How many students heard the message of your project?
7000

Estimated percentage of your student body?
91-100%

Who has your project aimed to reach? 
Freshman class, Sophomore class, Junior class, Senior class, School professionals, Parents, Community at large

Objective:
The objective of this year’s project is to sustain and further spread the Heads Up, Eyes Forward! safe driving message (started in 2011) and reach people beyond the state of New Jersey, with new and innovative methods.

Target Audience:
Our primary target audience is high school students that will soon be, or are already, driving. We also aim to reach drivers of all ages throughout our schools, community and beyond New Jersey.

Execution:
Magnets/ Parking Spot – The Safe Driver of the Month Parking Spot. We select one student each month at each of our four high schools, who displays our magnet on his or her car. The winning students receive the Safe Driver of the Month Premium Parking Spot at their school along with coupons and gift cards from our local business partners. Our team worked hard at the beginning of the school year to solicit numerous donations from these businesses. We have also created a new promotional video for each high school to easily explain to students how they can win the coveted parking spot.

PSA – We were so excited to participate again in the NJM Insurance Group’s Just Drive PSA Video Competition. This year, we created a superhero-themed PSA entitled “The Adventures of Just Drive Man” and was extremely honored to win first place!

Our team also produced a Public Service Announcement focusing on critical distracted-driving statistics.

Social Media – We have continued to champion our cause on social media with our Facebook, Twitter, Instagram, Youtube, and Tik Tok accounts.

Throughout the year, we have created several new Tik Toks videos.

Our team held a Safe Driving T-Shirt contest where students in all 4 of our high schools could enter their design. We created a promo video for the contest as well. We ended up having more than 60 entries!

In March, HUEF teamed up with NJM to host a virtual Share the Keys Program for both students and parents. We collaborated with our Driver’s Education teachers to sign up as many families as we could.

Music Video – Throughout the year, we have been working on the latest in our series of music video parodies. This year we transformed the pop hit “MINE” by Bazzi into “Don’t You Text and Drive.”

Design Your Own Destiny – we started the year by entering the Division of Highway Traffic Safety’s “Design You Own Destiny” contest. Our team members created their own steering wheels graphics explaining why they drive distracted free.

Teamwork:
The Heads Up, Eyes Forward! team met on a daily basis throughout the year to discuss ideas, give status reports, and review videos and other media that the team was producing.

Use of resources:
Our team worked hard at the beginning of the school year to solicit numerous donations from local businesses. Our Safe Driver of the Month wins both premium parking along with coupons or gift cards. We mention them in all of our social media post.

Use of media:
Morning announcements at each of the 4 Lenape District high schools

  • Reaching 7,600 students

The Lenape District’s educational access channel LDTV

  • Reaching 65,000 homes on Comcast channel 19
  • Reaching 40 South Jersey municipalities on Verizon FiOS channel 21

Heads Up, Eyes Forward! social media sites

Thoroughness:
The Heads Up, Eyes Forward! campaign is able to show it’s thoroughness through the continued increase in community member and student subscribers to our social media sites. They were updated regularly with messages from Heads Up, Eyes Forward!, as well as important information from other resources.

Impact: 

  1. Social Media – Through our many social media pages we are able to track the growth of our followers and the impact of each post.
  2. Vehicle Magnets – We were able to see the many different vehicles displaying our logo.
  3. YouTube – We are able to monitor not only total views but numerous other statistics.
  4. Website – We were able to track the number of visitors to our www.lrhsd.org/HeadsUp webpage.

Sustainability:
With our use of Social Media (Twitter, YouTube, Facebook, Instagram, and Tik Tok) we are able to continue growing a fan base that we can reach on their mobile devices. Every time we post a statistic, photo or video it shows up for all of the friends of our fans, which allows us to reach a larger group each time we get a new fan.

Also, each year a new group of seniors are chosen to work on the Heads Up, Eyes Forward! project which helps to spread the message within our schools

Unexpected Lessons Learned:
This school year students were back into the buildings full time. A lot of our students were involved in other activities, sports and jobs. So they really had to work together to find times that worked with everyone’s schedules to get projects done. Our kids still did their best to try and get projects done.

Stipend Reporting: Your school received a stipend to support your Champion School Teen Driving Safety Project. Additionally, any funds that you raised as a result of your project must be reinvested into transportation safety. The purpose of this report is to itemize expenditures for your project that were paid from the stipend

Magnets – $200

Shirts – $500

Total  – $700

PROJECT MEDIA

JUDGING FORM