Lock-In LB


How many students heard the message of your project?
1500


Estimated percentage of your student body?
91-100%


Who has your project aimed to reach?
Freshman class| Sophomore class| Junior class| Senior class| School professionals| Parents| Community at large| Other social media


Objective: 
Clearly state the objective of your project. 

The “Lock-In LB. Drive Responsibly, Arrive Safely” program is a comprehensive effort across various school stakeholders, student peer groups, and the community at large. Our main objective is to educate our school and the City of Long Branch on the dangers of distracted driving. According to NJ Department of Transportation, 36 percent of fatal crashes were due to distracted driving in 2018.We felt that this component of driver safety was timely and relevant for our high school students. Furthermore, we believe that our community is afflicted by more distracted drivers than ever before. The City of Long Branch is home to miles of beaches, boardwalks, and bars & restaurants where many people are walking on the streets, more likely to use alcohol and drugs before or while driving, or drive distracted, which puts our large population of pedestrians at a greater risk.


Execution: 
Describe your project and its implementation. 

GUEST SPEAKERS:

*Every marking period of Driver’s Ed class hosted NJM Insurance Company on their program entitled “What Do You Consider Lethal?”. We also hosted the Brain Injury Alliance over two days for their interactive teen driver safety program. Further, we brought in Donna Setaro, mother of State Trooper Marc Castellano who spoke in an assembly about her son was fatally injured while on duty

We also had a Brain Injury Alliance speaker talk to all of the Driver’s Ed students as well as AAA Shifting Gears who presented on the topic of safe driving.

STUDENT OUTREACHES:

*Our Champion School students created their own Safe Driving pledge for all lunch periods, which was translated to all student spoken languages, in addition to promoting the the Jersey Drives pledge contest. Incentive and encouragement to participate was provided by showing the bracelets and handing out magnets with our engraved slogan.

*We demonstrated what drunk or drugged driving may feel like by use of fatal vision goggles during lunch periods at several points throughout the year. The Student Assistance Counselor visited several classrooms across various content areas and all four district buildings that house High School students.

*Posters and fliers were created by students and displayed ALL over the buildings for increased visibility!

COMMUNITY:

*Students from the Drug Free Club worked diligently throughout the schoolyear researching, making videos and reaching out to local authorities to assess the needs of safe-driving within their community.

*Local PD was also informed of our project (more under “resources”)

*Our Social Media platforms were a means to push-out this necessary information, by tagging NJM and TheNJBrainAlliance as well as the JerseyDrives page.


School/Community Engagement: 
How did you reach your student body and the community? (examples: connecting with nearby colleges, schools, local police departments, persons affected by teen crashes, local/county/state governments, and local businesses) 

We designated April 29th as a day to promote our campaign “Lock-In LB” during Alcohol Awareness Month.

LOCAL BUSINESSES:

*Our students went to local businesses in the West End part of town to promote the NJM pledge in exchange for our custom bracelet and discuss safe driving overall.

Our TV Studio teacher is on the Long Branch City Cable Commission. This is discussed more in the next section!

Members of the Long Branch Department were made aware of our Champion Schools project. During their outreach, the Police Department made efforts to talk to students about our message!


Creativity: 
What makes your project unique and engaging? How did you engage with other student groups to creatively spread your message? (Examples: create artwork, music, plays, unique campaign slogan/logos) 

PSA:

*We also had an incredibly strong Public Service Announcement that was submitted to the Jersey Drives contest. We launched our incredible PSA during homeroom which nearly 1,500 students will watch now that the contest is concluding.

Flier:

The flier we spread out across the community and school holds a mascot created by our very own Graphic Design students.

Our T-shirts stand out from any other t-shirt the school has had this year. They are bright green with the words LOCK-IN LB and a car and lock placed on it.


Teamwork: 
Show how you worked as a team in designing and implementing your project (examples: sign-in sheets at meetings, photos of the group working on tasks). 

We worked with several stakeholders and staff in order to execute this project. Our district slogan “Together We Can, Juntos Podemos, Juntos Nos Podemos” is in three languages, furthermore, ALL of our materials and ideas were published in three languages.


Use of Research/Data: 
Show how you used local resources to help identify, deliver, assess, and present your project (Examples: local/statewide/national data.). 

Students from Health and Driver’s ED classes went on a walk around the Middle and High Schools in Long Branch in order to assess dangerous points of concern on the streets in close proximity to the school property, including the school parking lots which have had several accidents this year. We also conducted surveys and pushed them out to all homeroom classes in the school (1,500 students). Our Drug Free Club gathered information from our local law enforcement and had an interview in order to address common traffic concerns within the city of Long Branch.


Use of Media: 
Document how you used media in your project (examples: local radio, TV, newspapers, social media, websites, video, PSAs). 

Our wonderful TV Studio teacher, Mrs. Sickler, has created most of our products with the help of her TV Studio students. They created the logo for Lock In LB, the PSA video, and also the How To Save a Life production which we do every year.

Our fliers were created by students who used Canva and other resources.

Our various Social Media platforms, @sbyslbhs & @teenpeplbhs have been posting throughout the year in order to keep student engagement up.


Evaluation and Impact: 
Describe how you measured the impact of your project (examples: pre/post observational studies, surveys, quizzes, interviews, etc.)   

Students from Health and Driver’s ED classes went on a walk around the Middle and High Schools in Long Branch in order to assess dangerous points of concern on the streets in close proximity to the school property, including the school parking lots which have had several accidents this year. We also conducted surveys and pushed them out to all homeroom classes in the school (1,500 students). Our Drug Free Club gathered information from our local law enforcement and had an interview in order to address common traffic concerns within the city of Long Branch.


Sustainability: 
How will your project have a lasting effect on your target group? 

Our students are much more vigilant and careful especially with the large amount of students and parents who walk to and from school as well as work every day.


Unexpected Lessons Learned:
Describe any unintended results that came out of your project. 

We realized how significant it is to have more signs in our parking lot due to the amount of incidents that occur with cars, pedestrians and bikes/scooters. After speaking to our Juniors and Seniors (new drivers), they also shared the same concerns, further verifying how relevant this topic is. When people think of safe driving, they may only think about driving under the influence, but we want to stress that this is a multifaceted topic which requires attention, accountability, a clear state of mind, and knowledge and respect of the rules of the road and others.


Stipend Reporting:
Your school received a stipend to support your Champion School Teen Driving Safety Project. Additionally, any funds that you raised as a result of your project must be reinvested into transportation safety. The purpose of this report is to itemize expenditures for your project that were paid from the stipend

T-Shirts & Magnets$700.00
Food $300.00
Total $1000.00

PROJECT MEDIA